Effective Date: 09-10-2025   |   Last Updated: 09-10-2025

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At Paruu, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide while using our e-commerce website and services.

By accessing our website or making a purchase, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following information when you interact with us:

• Name, Email Address, and Phone Number — for communication and support.
• Delivery Address — for order fulfillment.
• Payment details — processed securely via third‑party payment gateways such as Razorpay; we do not store card or bank details.
• Browsing data, cookies, and device information — for analytics and marketing purposes.

2. Purpose of Data Collection

We collect and process personal information only for the following purposes:

• Order processing and delivery.
• Customer support and communication.
• Marketing and promotional activities (via email, SMS, WhatsApp, and social media).
• Website analytics and improvements.

3. Third-Party Services

We may share limited necessary information with trusted third-party partners to fulfill services. These include, but are not limited to:

• Payment Gateway: Razorpay
• Logistics Partners: Delhivery, Shiprocket
• Marketing & Analytics: Meta (Facebook, Instagram, Pixel), WhatsApp, YouTube, Google Analytics

These third parties have their own privacy policies and may use your information as per their terms. We encourage you to review their privacy policies.

4. User Rights

You have the right to:

• Access your personal information stored with us.
• Update or correct your details.
• Opt-out of marketing communications at any time.

To exercise these rights, you can contact us at: support@paruustores.in.

5. Data Security

We implement reasonable security practices to protect your personal data from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute protection.

6. Cookies & Tracking

Our website may use cookies and tracking technologies to enhance your browsing experience and provide personalized content and advertisements. You may choose to disable cookies in your browser settings, but some website features may not function properly if you do so.

7. Jurisdiction, Arbitration & Legal Disputes

This Privacy Policy shall be governed exclusively by the laws of India.

Any disputes shall be subject to the exclusive jurisdiction of courts in Jabalpur, Madhya Pradesh (482001). The language of all proceedings shall be Hindi only.

Before approaching the courts, both parties agree to resolve disputes through arbitration in accordance with the Arbitration and Conciliation Act, 1996. The seat of arbitration shall be Jabalpur, Madhya Pradesh, and the arbitration proceedings shall also be conducted in Hindi.

8. Updates to this Policy

Paruu reserves the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with the updated date. We encourage you to review this policy periodically.

9. Contact Us